TaskFlow

Realized project management tools are too complex for small teams. Sketched out a simpler approach on a napkin during lunch. Validated the concept with 50 survey responses from indie hackers.

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Bought taskflow.app, set up the Next.js monorepo, configured CI/CD with GitHub Actions. First commit pushed at 2am.

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Realized our data model was wrong after talking to 10 potential users. Spent a weekend rearchitecting the database schema. Painful but necessary.

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Launched with 3 core features: task boards, team chat, and simple timelines. Got #5 Product of the Day with 312 upvotes. 200+ signups in the first 24 hours!

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Organic growth from the PH launch. Users love the simplicity. NPS score of 72. Most requested feature: integrations with Slack and GitHub.

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A 4-person design agency from Berlin just paid $49/mo for the Pro plan. Our first real revenue! Screenshot of the Stripe notification is now my phone wallpaper.

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2-way sync between TaskFlow and Slack. Create tasks from Slack messages, get notifications in channels. Built it in 5 days flat.

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Word of mouth is incredible. 60% of new signups come from referrals. Started a referral program — give a month free, get a month free.

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Switched from per-user pricing to per-workspace. Teams were gaming the system with shared accounts. New model increased ARPU by 35% immediately.

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22 paying teams, $1,047 MRR. Feels surreal. Still working evenings and weekends but the numbers say this could become full-time.

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Courtland Allen featured TaskFlow in the IH newsletter. Got 2,000 visitors in one day and 150 new signups. The build-in-public approach pays off.

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React Native app live on iOS and Android. Took 6 weeks with a contractor helping on the native modules. Push notifications working perfectly.

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Four digits! Retention is at 85% monthly. The product is sticky. Time to think about hiring.

Crossed $5K MRR with 89 paying teams. Enterprise plan launched at $199/mo with SSO and advanced permissions. First enterprise customer signed within a week.

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Put in my two weeks notice today. TaskFlow revenue covers my living expenses. Terrifying and exhilarating. This is really happening.

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AI-powered task suggestions, smart deadlines, and auto-categorization. Built on Claude API. Users are calling it magic. Conversion rate up 40%.

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